{"id":4939,"date":"2020-05-31T10:47:56","date_gmt":"2020-05-31T08:47:56","guid":{"rendered":"https:\/\/www.bs-conseils.fr\/?page_id=4939"},"modified":"2020-06-02T19:42:04","modified_gmt":"2020-06-02T17:42:04","slug":"marketing-et-digital","status":"publish","type":"page","link":"https:\/\/www.bs-conseils.fr\/index.php\/marketing-et-digital\/","title":{"rendered":"Marketing & Digital"},"content":{"rendered":"\n

Marketing strat\u00e9gique <\/strong>et op\u00e9rationnel<\/strong> <\/h2>\n\n\n\n
\"\"<\/figure>
\n

#TRANSFORMATION <\/span><\/h2>\n\n\n\n

#MARKETING <\/span><\/h2>\n\n\n\n

#ECOMMERCE<\/span> <\/h2>\n\n\n\n

#R\u00c9SEAUSOCIAUX<\/span><\/h2>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

Fonction Digital<\/strong><\/p>\n\n\n\n

\"Digital\u00ab\u00a0… Mesurer la maturit\u00e9 digitale et donner du sens \u00e0 la transformation pour accompagner son changement…\u00a0\u00bb<\/span><\/span><\/em><\/h5>\n\n\n\n
  • Audit de l’organisation<\/strong> et recommandations. <\/strong><\/li>
  • Accompagnement dans la r\u00e9daction du plan de Transformation Digitale.<\/strong><\/li>
  • Accompagnement dans la r\u00e9daction et de d\u00e9ploiement de la strat\u00e9gie digitale<\/strong>.<\/li>
  • Mise en place d’une organisation \u00ab\u00a0Open<\/strong> Innovation<\/strong>\u00a0\u00bb collaborative.<\/li><\/ul>\n\n\n\n
    \n\n\n\n

    Fonction Directeur Marketing <\/strong>(CMO) ou <\/strong>Directeur E-commerce<\/strong><\/p>\n\n\n\n

    \"Digital\u00ab\u00a0… L\u2019utilisation des nouvelles technologies dans une d\u00e9marche marketing…\u00a0\u00bb<\/span><\/span><\/em><\/h5>\n\n\n\n
    • Audit de l’organisation<\/strong> et recommandations. <\/strong><\/li>
    • Approche pour passer d’un Marketing \u00ab\u00a0Oubound\u00a0\u00bb<\/strong> \u00e0 un Marketing \u00ab\u00a0Inbound<\/strong>\u00a0\u00bb (de contenu) .<\/li>
    • Accompagnement \u00e0 la r\u00e9daction du Plan Marketing <\/strong>et des plans d’actions associ\u00e9s<\/strong> \/ Plan E-business \/ E-commerce<\/strong>
      • Mettre en place des strat\u00e9gies marketing et communication <\/strong>pour les clients et \u00e9laborer des plans d’actions<\/li>
      • Mettre en place et suivre les indicateurs de performance<\/strong><\/li>
      • Piloter<\/strong>, mettre en \u0153uvre <\/strong>et assurer le suivi<\/strong> des projets jusqu’\u00e0 leur livraison (audit, plan d’actions, cahier des charges, reporting, contr\u00f4le des performances etc.)<\/li>
      • G\u00e9rer<\/strong> et coordonner<\/strong> le travail des diff\u00e9rents acteurs internes et externes des projets<\/li>
      • Assurer la relation<\/strong> \u00ab prestataire externe \u00bb et la maitrise budgetaire<\/li><\/ul><\/li><\/ul>\n\n\n\n
        \n\n\n\n

        R\u00e9seaux Sociaux<\/strong><\/p>\n\n\n\n

        • Mise en place d’une strat\u00e9gie \u00ab\u00a0R\u00e9seaux sociaux<\/strong>\u00a0\u00bb <\/li>
        • Accompagnement sur le choix des r\u00e9seaux sociaux les plus efficaces.
          • LinkedIn, Facebook Pro, Instagram, …<\/li><\/ul><\/li>
          • Social Selling<\/strong> \/ formation individuelle sur demande<\/li><\/ul>\n\n\n\n
            \n","protected":false},"excerpt":{"rendered":"

            Marketing strat\u00e9gique et op\u00e9rationnel #TRANSFORMATION #MARKETING #ECOMMERCE #R\u00c9SEAUSOCIAUX Fonction Digital \u00ab\u00a0… Mesurer la maturit\u00e9 digitale et donner du sens \u00e0 la transformation pour accompagner son changement…\u00a0\u00bb Audit de l’organisation et recommandations.  Accompagnement dans la r\u00e9daction du plan de Transformation Digitale. Accompagnement dans la r\u00e9daction et de d\u00e9ploiement de la strat\u00e9gie digitale. Mise en place d’une organisation \u00ab\u00a0Open Innovation\u00a0\u00bb collaborative. Fonction […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_joinchat":[],"footnotes":""},"class_list":["post-4939","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing & Digital - BUSINESS STRAT\u00c9GIE CONSEILS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bs-conseils.fr\/index.php\/marketing-et-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing & Digital - BUSINESS STRAT\u00c9GIE CONSEILS\" \/>\n<meta property=\"og:description\" content=\"Marketing strat\u00e9gique et op\u00e9rationnel #TRANSFORMATION #MARKETING #ECOMMERCE #R\u00c9SEAUSOCIAUX Fonction Digital \u00ab\u00a0… Mesurer la maturit\u00e9 digitale et donner du sens \u00e0 la transformation pour accompagner son changement…\u00a0\u00bb Audit de l’organisation et recommandations.  Accompagnement dans la r\u00e9daction du plan de Transformation Digitale. 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A la fois acteur du changement digital et \u00ab poisson pilote \u00bb, il a structur\u00e9 et pilot\u00e9 l'offre\u2026","rel":"","context":"Article similaire","block_context":{"text":"Article similaire","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/10\/URBY.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/10\/URBY.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/10\/URBY.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":4977,"url":"https:\/\/www.bs-conseils.fr\/index.php\/use-case\/","url_meta":{"origin":4939,"position":1},"title":"Use case","author":"Bruno Sanlaville","date":"31 mai 2020","format":false,"excerpt":"R\u00c9ALISATIONS Transformation digitale et (re)positionnement strat\u00e9gique sur un march\u00e9 en croissance Accompagnement \"D\u00e9tection March\u00e9 \" \/ \"Go To Market\" \/ Startup Fran\u00e7aise qui propose des solutions technologiques et innovantes pour la Smart Home \/\u00a0R\u00f4le d'Expert Transport Express et livraisons du Dernier Kilom\u00e8tre Atelier Innovation - Id\u00e9ation\u00a0\"Experience Dernier kilom\u00e8tre\"\/ Grande Enseigne\u2026","rel":"","context":"Article similaire","block_context":{"text":"Article similaire","link":""},"img":{"alt_text":"bruno sanlaville BSC Business Strat\u00e9gie Conseils - Dernier kilom\u00e8tre E-commerce et Retail","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2018\/07\/Client-07-2018.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2018\/07\/Client-07-2018.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2018\/07\/Client-07-2018.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2018\/07\/Client-07-2018.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2018\/07\/Client-07-2018.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":4936,"url":"https:\/\/www.bs-conseils.fr\/index.php\/dernier-kilometre\/","url_meta":{"origin":4939,"position":2},"title":"Dernier Kilom\u00e8tre","author":"Bruno Sanlaville","date":"31 mai 2020","format":false,"excerpt":"Dernier Kilom\u00e8tre & Logistique Urbaine Diagnostic du portefeuille d\u2019offre\/activit\u00e9Identification des axes strat\u00e9giques les plus pertinents Adaptation de la roadmap de la soci\u00e9t\u00e9 aux \u00e9volutions du march\u00e9, et anticipation des attentes de demain.Design de l\u2019organisation pour atteindre les objectifs \u00e0 court terme, moyen terme, et \u00e0 3 ans. Change management \/\u2026","rel":"","context":"Article similaire","block_context":{"text":"Article similaire","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":117,"url":"https:\/\/www.bs-conseils.fr\/index.php\/offre\/","url_meta":{"origin":4939,"position":3},"title":"Domaine d’interventions","author":"Bruno Sanlaville","date":"25 mai 2017","format":false,"excerpt":"BSC, en tant que prestataire ind\u00e9pendant, \u00a0intervient sur un certain nombre de prestations notamment autours de la logistique du DERNIER KILOM\u00c8TRE\u00a0du e-commerce ou du retail mais aussi sur un spectre plus large de probl\u00e9matiques sur le\u00a0DIGITAL (dont Marketing, Communication et e-business)\u00a0ou de L'INNOVATION MARCH\u00c9 et le\u00a0BUSINESS DEVELOPMENT\u00a0(strat\u00e9gie commerciale, partenariat et\u2026","rel":"","context":"Article similaire","block_context":{"text":"Article similaire","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/06\/Business-Strate%CC%81gie-Conseils-Dernier-Kilome%CC%80tre-Conseils-en-Strate%CC%81gie.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":85,"url":"https:\/\/www.bs-conseils.fr\/index.php\/a-propos\/","url_meta":{"origin":4939,"position":4},"title":"A propos","author":"Bruno Sanlaville","date":"25 mai 2017","format":false,"excerpt":"BSC c'est une vision pragmatique du transport, de la logistique urbaine et du dernier kilom\u00e8tre port\u00e9e par Bruno Sanlaville. \u00a0\u00a0\u00a0 Expertise de plus de 20 ans dans les domaines du transport express, de la logistique urbaine en Direction Marketing et Business Developement, et Direction e-commerce. Parcours riche et pluridisciplinaires qui\u2026","rel":"","context":"Article similaire","block_context":{"text":"Article similaire","link":""},"img":{"alt_text":"Bruno Sanlaville Conseils","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/05\/Medaille-Bruno-Charte-02-724x1024.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3229,"url":"https:\/\/www.bs-conseils.fr\/index.php\/mentions-legales\/","url_meta":{"origin":4939,"position":5},"title":"Mentions L\u00e9gales","author":"Bruno Sanlaville","date":"16 mai 2018","format":false,"excerpt":"Informations \u00e9diteur BSC Business Strat\u00e9gie Conseils Si\u00e8ge social : 109 rue du Moulin, 69380 Civrieux d\u2019Azergues \u2013 SIREN : 829 733 211 T\u00e9l\u00e9phone : 06 07 89 77 93 \/\u00a0Mail : contact at bs-conseils.fr Directeur de la publication Bruno Sanlaville,\u00a0Pr\u00e9sident.\u00a0BSC, 109 rue du Moulin, 69380 Civrieux d\u2019Azergues Droits d\u2019auteur \u2013\u2026","rel":"","context":"Article similaire","block_context":{"text":"Article similaire","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/pages\/4939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/comments?post=4939"}],"version-history":[{"count":16,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/pages\/4939\/revisions"}],"predecessor-version":[{"id":5165,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/pages\/4939\/revisions\/5165"}],"wp:attachment":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/media?parent=4939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}