{"id":2942,"date":"2018-01-08T21:30:14","date_gmt":"2018-01-08T20:30:14","guid":{"rendered":"http:\/\/www.bs-conseils.fr\/?p=2942"},"modified":"2018-01-10T15:36:09","modified_gmt":"2018-01-10T14:36:09","slug":"le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store","status":"publish","type":"post","link":"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/","title":{"rendered":"[logistique 4.0] Le magasin entrep\u00f4t, acteur majeur de la strat\u00e9gie omnicanale avec le Ship-from-store"},"content":{"rendered":"<h3><strong><span style=\"color: #ff6600;\">Le magasin entrep\u00f4t acteur majeur de la strat\u00e9gie omnicanale orient\u00e9e client avec le ship-from-store<\/span><\/strong><\/h3>\n<p>D\u00e9sormais, la question de faire d<span style=\"color: #000000;\">u\u00a0<\/span><span style=\"color: #000000;\"><strong>Ship-from-store<\/strong><\/span><span style=\"color: #000000;\">\u00a0<\/span>ne se pose plus. C\u2019est devenu une quasi obligation face aux d\u00e9fis du e-commerce en g\u00e9n\u00e9ral, face aux \u00e9volutions des habitudes de consommation, et surtout face \u00e0 une concurrence farouche de pure-player comme Amazon qui ne cesse d\u2019innover dans les services. Les enseignes du retail n\u2019ont pas d\u2019autres choix. Elles doivent faire \u00e9voluer leur organisation, leur offre, leur exp\u00e9rience client et leur supply chain. A court terme, il s\u2019agit d\u2019identifier comment se renforcer sur les d\u00e9lais de livraison et comment tirer le meilleur parti de ses stocks.\u00a0<span style=\"color: #ffffff;\">Omnicanal<\/span><\/p>\n<p><strong>3 faits marquants\u00a0issus du\u00a0<em><a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\" target=\"_blank\" rel=\"noopener\">6e barom\u00e8tre omnicanal de Capgemini Consulting, r\u00e9alis\u00e9 avec LSA*<\/a><\/em>\u00a0: <\/strong><\/p>\n<ul>\n<li>Aujourd\u2019hui, seuls<strong> 15 % des distributeurs g\u00e8rent de fa\u00e7on totalement omnicanale leurs stocks.<\/strong>\u00a0Autrement dit avec des sites logistiques qui servent \u00e0 alimenter tous les canaux.<\/li>\n<li><strong>20%des retailers utilisent les stocks des magasins pour faire du Ship-from-store<\/strong>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2943\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-1.png?fit=611%2C420&amp;ssl=1\" data-orig-size=\"611,420\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-1.png?fit=611%2C420&amp;ssl=1\" class=\"size-full wp-image-2943 aligncenter\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-1.png?resize=611%2C420\" alt=\"ShipFromStore BSC 1\" width=\"611\" height=\"420\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-1.png?w=611&amp;ssl=1 611w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-1.png?resize=300%2C206&amp;ssl=1 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p><strong>La logistique reste le maillon cl\u00e9 de la mise en place d\u2019une strat\u00e9gie omnicanale<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2944\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/medium_retail_et_omnicanal_la_supply_chain__373040_b_shipfromstore-bsc-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore-BSC-2.jpg?fit=620%2C1245&amp;ssl=1\" data-orig-size=\"620,1245\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore BSC 2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore-BSC-2.jpg?fit=510%2C1024&amp;ssl=1\" class=\"wp-image-2944 aligncenter\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore-BSC-2.jpg?resize=418%2C838\" alt=\"medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore BSC 2\" width=\"418\" height=\"838\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore-BSC-2.jpg?w=620&amp;ssl=1 620w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore-BSC-2.jpg?resize=149%2C300&amp;ssl=1 149w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/medium_retail_et_omnicanal_la_supply_chain__373040_b_ShipFromStore-BSC-2.jpg?resize=510%2C1024&amp;ssl=1 510w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/p>\n<p style=\"text-align: center;\"><em>(Source\u00a0: <a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\" target=\"_blank\" rel=\"noopener\">6e barom\u00e8tre omnicanal de Capgemini Consulting, r\u00e9alis\u00e9 avec LSA<\/a>*)<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong><span style=\"color: #ff6600;\">Le magasin doit se transformer en hub logistique pour prendre en charge une partie des commandes e-commerce urbaines<\/span><\/strong><\/h3>\n<p><strong>Le Ship-from-store en quelques mots.\u00a0\u00a0<\/strong>Le Ship-from-store signifie qu\u2019une commande client a pass\u00e9e sur on-line est ensuite exp\u00e9di\u00e9e depuis un magasin, et non un entrep\u00f4t central ou p\u00e9riph\u00e9rique. D\u2019un point de vue process Il s\u2019agit de la continuit\u00e9 du service de Click&amp;Collect d\u00e9j\u00e0 actif chez de nombreux retailer visant \u00e0 mettre \u00e0 disposition dans le magasin une commande internet.<\/p>\n<p><strong>Pourquoi\u00a0mettre en place une logique Ship-from-store ?<\/strong><\/p>\n<ul>\n<li>R\u00e9pondre au besoin du march\u00e9 et aux nouveaux modes de consommation.<\/li>\n<li>Am\u00e9liorer l\u2019exp\u00e9rience client par le service de livraison, tout en ma\u00eetrisant les co\u00fbts. Proposer des d\u00e9lais de livraison plus courts.<\/li>\n<li>Augmenter les revenus et les b\u00e9n\u00e9fices gr\u00e2ce \u00e0 plus de conversions en ayant une gestion plus efficace des stocks.<\/li>\n<\/ul>\n<p>Au final il s\u2019agit pour le monde du \u00ab\u00a0retail\u00a0\u00bb d\u2019acc\u00e9l\u00e9rer sur les d\u00e9lais de livraison face \u00e0 un consommateur toujours plus exigeant et impatient.\u00a0\u00a0<strong>Mais avant, \u2026<\/strong><\/p>\n<p><strong>\u00a0\u00a0<span style=\"color: #ffffff;\">Ship-from-store Omnicanal<\/span><\/strong><\/p>\n<h3><strong><span style=\"color: #ff6600;\">7 chantiers important \u00e0 engager<\/span><\/strong><\/h3>\n<h4><strong><u><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=39%2C39\" alt=\"ShipFromStore BSC 3\" width=\"39\" height=\"39\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 39px) 100vw, 39px\" \/><\/u><\/strong><span style=\"color: #ff6600;\">Chantier 1 &#8211;\u00a0<\/span><strong><u>Benchmarker son environnement<\/u><\/strong><\/h4>\n<p>Ce n\u2019est pas que \u00ab\u00a0technique\u00a0\u00bb et \u00ab\u00a0informatique\u00a0\u00bb. Il est imp\u00e9ratif de scruter son environnement, d&rsquo;observer les bonnes pratiques, comprendre les mod\u00e8les et autres comportement clients dans son secteur d\u2019activit\u00e9.<\/p>\n<p>Il s\u2019agit aussi de travailler de nouveaux parcours clients. I faut imaginer les nouveaux comportements&#8230;Le retail est loin d&rsquo;\u00eatre mort ! C\u2019est la mani\u00e8re d\u2019acheter et de consommer qui a chang\u00e9\u2026Il faut s\u2019adapter \u00e0 l\u2019ATAWADAC (<em>Any Time, Any Where, Any Device, Any Community)<\/em><\/p>\n<p class=\"p1\">Les principaux projets \u00e0 court terme selon l&rsquo;\u00e9tude sur le secteur:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2974\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-14-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-14-1.png?fit=2358%2C882&amp;ssl=1\" data-orig-size=\"2358,882\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 14\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-14-1.png?fit=848%2C317&amp;ssl=1\" class=\"wp-image-2974\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-14-1-1024x383.png?resize=600%2C224\" alt=\"\" width=\"600\" height=\"224\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-14-1.png?resize=1024%2C383&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-14-1.png?resize=300%2C112&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-14-1.png?resize=768%2C287&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-14-1.png?w=1696&amp;ssl=1 1696w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Plus de la moiti\u00e9 du secteur est mobilis\u00e9 sur des projets de fond li\u00e9s \u00e0 la transversalit\u00e9 des organisation et au pilotage omnicanal<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=65%2C65\" alt=\"ShipFromStore BSC 3\" width=\"65\" height=\"65\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/p>\n<h4><span style=\"color: #ff6600;\">Chantier 2 &#8211; <\/span><strong><u>Faire muter sa plateforme e-commerce<\/u><\/strong><\/h4>\n<p><strong>Il s\u2019agit de rendre sa plateforme e-commerce compatible avec sa strat\u00e9gie et son projet omnicanal<\/strong><\/p>\n<p>Identifier les comp\u00e9tences, les experts en interne ou s\u2019attacher des comp\u00e9tences externes.<\/p>\n<p>Faire l\u2019inventaires des comp\u00e9tences techniques et visions 360\u00b0 du projet. Avoir ou prendre en externe les comp\u00e9tences allant du paiement \u00e0 la logistique en passant par le CRM aux r\u00e9seaux sociaux\u2026<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=65%2C65\" alt=\"ShipFromStore BSC 3\" width=\"65\" height=\"65\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/p>\n<h4><span style=\"color: #ff6600;\">Chantier 3 &#8211; <\/span><strong><u>Choisir sa strat\u00e9gie d\u2019int\u00e9gration. <\/u><\/strong><\/h4>\n<p>Choisir son int\u00e9grateur (sp\u00e9cialiste) pour la mise en place. Les \u00e9diteurs de plateformes d\u00e9veloppent des connecteurs pour interfacer leur plateforme \u00e0 d\u2019autres. Veiller \u00e0 la bonne int\u00e9gration de l\u2019ensemble. L\u2019information doit circuler. Dans le m\u00eame temps, il est important d&rsquo;impl\u00e9menter un syst\u00e8me ouvert capable d&rsquo;interfacer des partenaires et les opportunit\u00e9s \u00ab\u00a0service\u00a0\u00bb sur moment.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=64%2C64\" alt=\"ShipFromStore BSC 3\" width=\"64\" height=\"64\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 64px) 100vw, 64px\" \/><\/p>\n<h4><span style=\"color: #ff6600;\">Chantier 3 bis \u2013\u00a0<\/span><strong><u>Lancer la consolidation des DATAs <\/u><\/strong><\/h4>\n<p>L\u2019objectif est simple\u00a0: maitrise et personnalisation (de l\u2019exp\u00e9rience client)<\/p>\n<p>Construire une base de donn\u00e9es centrale, consolider et agr\u00e9ger les donn\u00e9es issues du On-line et OffLine. Etablir les connexions de flux entre les diff\u00e9rents canaux.<\/p>\n<p>Permettre au client<\/p>\n<ul>\n<li>D\u2019\u00eatre connect\u00e9 \u00e0 l\u2019information quel que soit son canal de vente (on-line &#8211; site marchand, marketplace, \u2026., off-line \u2013 dans le magasin\u2026\u00a0; et peu importe le \u00ab\u00a0device\u00a0\u00bb smartphone, tablette, ordinateur)<\/li>\n<li>D\u2019\u00eatre connect\u00e9 \u00e0 un catalogue unique int\u00e9grant les produits, les prix, les modes de livraison, les modes de paiements, le programme de fid\u00e9lisation, \u2026<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=65%2C65\" alt=\"ShipFromStore BSC 3\" width=\"65\" height=\"65\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/p>\n<h4><span style=\"color: #ff6600;\">Chantier 4 &#8211; <\/span><strong><u>Repenser la gestion des stocks<\/u><\/strong><\/h4>\n<p>Investir dans l\u2019outils logistiques. D\u00e8s lors que l\u2019on veut partager l\u2019inventaire, il faut centraliser des donn\u00e9es du magasin et de l\u2019entrep\u00f4t, et cela ne peut se faire sans tout remettre \u00e0 plat. Le vrai challenge ne se situe donc pas en boutique, mais bien en amont, au niveau des fonctions back-office et de la connaissance des stocks. Les retailers doivent imp\u00e9rativement disposer d\u2019une g\u00e9olocalisation de tous leurs produits, avec une mise \u00e0 jour r\u00e9guli\u00e8re.<\/p>\n<ul>\n<li>Unicit\u00e9 du stock par la mutualisation des stocks web et magasin, permettre la restitution en \u00ab\u00a0live\u00a0\u00bb temps r\u00e9el de la disponibilit\u00e9 de la marchandise s\u00e9lectionn\u00e9e\/command\u00e9e quel que soit le parcours client (canal d\u2019achat).<\/li>\n<li>Disposer d\u2019une vision compl\u00e8te de ses stocks, de l\u2019entrep\u00f4t \u00e0 la surface de vente en passant par la r\u00e9serve. Cette localisation des produits doit \u00eatre \u00e0 jour presque en temps r\u00e9el pour tenir la promesse client.<\/li>\n<\/ul>\n<p>Constat : Plus d&rsquo;un 1\/3 des retailers ont une vision de leur stock en temps r\u00e9el<\/p>\n<p style=\"padding-left: 90px;\"><a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2946\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-4.png?fit=640%2C188&amp;ssl=1\" data-orig-size=\"640,188\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-4.png?fit=640%2C188&amp;ssl=1\" class=\"wp-image-2946\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-4.png?resize=466%2C137\" alt=\"ShipFromStore BSC 4\" width=\"466\" height=\"137\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-4.png?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-4.png?resize=300%2C88&amp;ssl=1 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2947\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-5.png?fit=644%2C194&amp;ssl=1\" data-orig-size=\"644,194\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 5\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-5.png?fit=644%2C194&amp;ssl=1\" class=\"wp-image-2947\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-5.png?resize=468%2C141\" alt=\"ShipFromStore BSC 5\" width=\"468\" height=\"141\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-5.png?w=644&amp;ssl=1 644w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-5.png?resize=300%2C90&amp;ssl=1 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<h4><strong><u><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=65%2C65\" alt=\"ShipFromStore BSC 3\" width=\"65\" height=\"65\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/u><\/strong><span style=\"color: #ff6600;\">Chantier 5 &#8211; <\/span><strong><u>Mobiliser l\u2019interne <\/u><\/strong><\/h4>\n<p>Il s\u2019agit d\u2019accompagner le changement<\/p>\n<ul>\n<li>Modifier les objectifs<\/li>\n<li>RH, d\u00e9finition des postes (de vendeur mais aussi pr\u00e9parateur de commandes). Ne plus \u00eatre qu\u2019un simple vendeur mais doit accentuer sa dimension conseils, faire essayer \u2026 Avant le magasin \u00e9tait un espace d\u2019achat et de vente. D\u00e9sormais, il devient un lieu d\u2019exp\u00e9rience o\u00f9 les gens viennent autant pour acc\u00e9der \u00e0 des services que pour faire du shopping&#8230;les collaborateurs doivent donc \u00e9voluer.<\/li>\n<li>Renforcement des plates formes relation clients en capitalisant sur l\u2019instantan\u00e9it\u00e9 (r\u00e9ponses rapides et individualis\u00e9es, &#8230;)<\/li>\n<\/ul>\n<h4><strong><u><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=65%2C65\" alt=\"ShipFromStore BSC 3\" width=\"65\" height=\"65\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/u><\/strong><span style=\"color: #ff6600;\">Chantier 6 &#8211; <\/span><strong><u>Ajout\u00e9 des services aux clients<\/u><\/strong><\/h4>\n<p>Lancer les nouveaux services pour faire la diff\u00e9rence<\/p>\n<ul>\n<li>Click &amp; Collect, Click and Drive<\/li>\n<li>Livraison \u00e0 domicile sous cr\u00e9neaux horaires, H+<\/li>\n<li>Abonnements premium<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>Prestations (d\u00e9j\u00e0) propos\u00e9es pour <strong><em>le lieu de livraison<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2967\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-11-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2.png?fit=1968%2C1132&amp;ssl=1\" data-orig-size=\"1968,1132\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shipfromstore BSC 11\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2.png?fit=848%2C488&amp;ssl=1\" class=\"wp-image-2967\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2-1024x589.png?resize=600%2C345\" alt=\"\" width=\"600\" height=\"345\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2.png?resize=1024%2C589&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2.png?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2.png?resize=768%2C442&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2.png?w=1968&amp;ssl=1 1968w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-11-2.png?w=1696&amp;ssl=1 1696w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>La livraison en point relais est propos\u00e9e par plus de la moiti\u00e9 (55%) des retailers et plus de 80% proposent des livraisons \u00e0 domicile (85%) et en magasin (82%). A noter le d\u00e9veloppement rapide des livraisons en casiers sur ces derni\u00e8res ann\u00e9es notamment pour le non alimentaire. effet induit par le d\u00e9veloppement et la structuration des r\u00e9seaux de casiers en France.<\/p>\n<p>Prestations (d\u00e9j\u00e0) propos\u00e9es en\u00a0<strong><em>d\u00e9lai de livraison \u00e0 domicile<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2968\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-13-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-13-1.png?fit=1578%2C1102&amp;ssl=1\" data-orig-size=\"1578,1102\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shipfromstore BSC 13\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-13-1.png?fit=848%2C592&amp;ssl=1\" class=\"alignnone wp-image-2968\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-13-1-1024x715.png?resize=600%2C419\" alt=\"\" width=\"600\" height=\"419\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-13-1.png?resize=1024%2C715&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-13-1.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-13-1.png?resize=768%2C536&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-13-1.png?w=1578&amp;ssl=1 1578w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Les <strong><em>d\u00e9lais de livraison \u00e0 domicile pour les produits non-alimentaires<\/em><\/strong> : pr\u00e8s de la moiti\u00e9 des distributeurs (45%) sont capables de livrer le lendemain d\u2019une commande, une proportion qui tombe \u00e0 10% lorsqu\u2019il s\u2019agit de livrer le jour m\u00eame.<\/p>\n<p>Les <strong><em>d\u00e9lais de livraison \u00e0 domicile pour les produits alimentaires<\/em><\/strong> : 6 enseignes sur 10 sont capables de livrer les commandes d\u00e8s le lendemain. Mais il faut noter que d\u00e8s lors qu\u2019il s\u2019agit de livrer le jour m\u00eame, la proportion tombe \u00e0 8% et cela, m\u00eame si les retailers op\u00e8rent \u00e0 Paris, Lyon ou Marseille.<\/p>\n<p>Les services \u00e0 d\u00e9velopper ou \u00e0 renforcer :<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2969\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-12-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-12-1.png?fit=1584%2C936&amp;ssl=1\" data-orig-size=\"1584,936\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shipfromstore BSC 12\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-12-1.png?fit=848%2C501&amp;ssl=1\" class=\"alignnone wp-image-2969\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-12-1-1024x605.png?resize=600%2C355\" alt=\"\" width=\"600\" height=\"355\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-12-1.png?resize=1024%2C605&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-12-1.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-12-1.png?resize=768%2C454&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/shipfromstore-BSC-12-1.png?w=1584&amp;ssl=1 1584w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Livrer plus rapidement est pl\u00e9biscit\u00e9 par 70% des retailers et consid\u00e9r\u00e9 comme une attente majeur par les consommateurs.<\/p>\n<h4><strong><u><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"alignleft wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=65%2C65\" alt=\"ShipFromStore BSC 3\" width=\"65\" height=\"65\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/u><\/strong><span style=\"color: #ff6600;\">Chantier 7 &#8211; <\/span><strong><u>Identifier le co\u00fbt par parcours client<\/u><\/strong><\/h4>\n<p>Ce sujet du pilotage des co\u00fbts est d\u00e9terminant pour les retailers.\u00a0 Apr\u00e8s avoir ajout\u00e9 des services pour r\u00e9pondre aux exigences des consommateurs et sous la pression de l\u2019environnement concurrentiel du digital, ils doivent d\u00e9sormais am\u00e9liorer la performance de leur syst\u00e8me et surtout identifier les co\u00fbts par parcours client. Ils doivent se mettre en capacit\u00e9 de mesurer et d&rsquo;optimiser le \u00ab\u00a0<strong>cost to serve<\/strong>\u00a0\u00bb des diff\u00e9rents services.<\/p>\n<ul>\n<li>Mettre en place des tableaux de bords avec des indicateurs financiers<\/li>\n<li>Etablir par parcours client et type de service le \u00ab\u00a0cost to serve\u00a0\u00bb<\/li>\n<li>Pilotage effectif des offres et leur contribution<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">NB: Le panier moyen a tendance \u00e0 baisser et la fr\u00e9quence des commandes augmenter, ce qui entra\u00eene un poids plus important des co\u00fbts logistiques \u2026<span style=\"color: #ffffff;\">Ship-from-store Omnicanal<\/span><\/p>\n<hr \/>\n<h4><strong><u><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2945\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/01\/08\/le-magasin-entrepot-devient-un-acteur-majeur-dans-la-strategie-omnicanale-avec-le-ship-from-store\/shipfromstore-bsc-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" data-orig-size=\"143,143\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ShipFromStore BSC 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?fit=143%2C143&amp;ssl=1\" class=\"wp-image-2945\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=65%2C65\" alt=\"ShipFromStore BSC 3\" width=\"65\" height=\"65\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?w=143&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/12\/ShipFromStore-BSC-3.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/u><\/strong><\/h4>\n<h3><span style=\"color: #ff6600;\">En conclusion\u00a0<\/span><\/h3>\n<p>Si la grande distribution et le retail dans son ensemble ont r\u00e9alis\u00e9 de r\u00e9elles avanc\u00e9es sur les diff\u00e9rents sujets que recouvre l\u2019omnicanal, il reste encore des marges de progression pour une partie des acteurs du retail. C\u2019est l\u2019un des grands enseignements du <a href=\"https:\/\/www.capgemini.com\/consulting-fr\/resources\/logistique-omnicanale-ou-en-est-la-distribution-francaise\/\" target=\"_blank\" rel=\"noopener\">barom\u00e8tre omnicanal de Capgemini Consulting en partenariat avec LSA*<\/a>, consacr\u00e9 \u00e0 la logistique omnicanale.<\/p>\n<p>*\u00a0 <em>M\u00e9thodologie de l&rsquo;\u00e9tude :\u00a0Etude Capgemini Consulting en partenariat avec le magazine LSA aupr\u00e8s de 282 personnes, r\u00e9alis\u00e9e en ligne et par t\u00e9l\u00e9phone du 18 septembre au 26 octobre 2017 sur une s\u00e9lection de 50 enseignes issues du top 100 LSA repr\u00e9sentant 70% du CA du secteur en France<\/em><\/p>\n<h3><\/h3>\n<h3><strong><span style=\"color: #ff6600;\">Autres perspectives compl\u00e9mentaire<\/span><\/strong><span style=\"color: #ff6600;\">&#8230; <\/span><\/h3>\n<p>la vision produite par Publicis Media \u00a0\u00bb <a href=\"https:\/\/lion.app.box.com\/v\/futureofretail\">Future of Retail 2017<\/a>\u00a0\u00bb\u00a0dans lequel est\u00a0recens\u00e9 et analys\u00e9\u00a0les principales innovations dans la grande\u00a0distribution comme dans la distribution s\u00e9lective, en e-commerce comme en boutique :\u00a0<a href=\"https:\/\/lion.app.box.com\/v\/futureofretail\" target=\"_blank\" rel=\"noopener\">https:\/\/lion.app.box.com\/v\/futureofretail<\/a>\u00a0. <strong><span style=\"color: #ff6600;\">8\u00a0tendances du secteur<\/span><\/strong>, qui s&rsquo;inscrivent tout au long du parcours d&rsquo;achat dont le point\u00a06. \u00ab\u00a0Mon horaire, mon endroit\u00a0\u00bb\u00a0qui vient renforcer la logique de magasin entrep\u00f4t La livraison doit \u00eatre fiable, efficace et imm\u00e9diate. Des concepts de casiers automatis\u00e9s se d\u00e9veloppent pour permettre \u00e0 l&rsquo;acheteur de retirer sa commande \u00e0 n&rsquo;importe quelle heure gr\u00e2ce \u00e0 un code envoy\u00e9 par sms ou email. Les services de livraison\u00a0(Amazon Prime, Uber Rush, Carrefour et Stuart\u2026) rivalisent pour livrer dans des d\u00e9lais courts&#8230;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/i1.wp.com\/www.icone-png.com\/png\/2\/1886.png?resize=126%2C126\" width=\"126\" height=\"126\" \/>Merci<\/strong>\u00a0d\u2019avoir lu l\u2019article. Vous pouvez retrouver davantage d\u2019articles sur l\u2019actualit\u00e9, les tendances, les innovations ou des th\u00e9matiques sp\u00e9cifiques du secteur de la\u00a0<strong>livraison<\/strong>\u00a0du\u00a0<strong>dernier kilom\u00e8tre<\/strong>, des livraisons\u00a0<strong>urbaine<\/strong>\u00a0et du\u00a0<strong>transport en g\u00e9n\u00e9ral<\/strong>\u00a0dans le e-commerce, la foodtech ou le retail\u2026 en cliquant\u00a0<a href=\"http:\/\/www.bs-conseils.fr\/index.php\/articles\/\">ici<\/a><\/p>\n<ul>\n<li><strong><em><a href=\"http:\/\/www.bs-conseils.fr\/index.php\/missions\/\">BSC \u2013 Business Strat\u00e9gie Conseils<\/a>\u00a0<\/em><\/strong>accompagnement les entreprises dans leur croissance par le digital\u00a0ainsi que dans l\u2019adaptation de leur distribution aux enjeux num\u00e9riques et de l\u2019omnicanalit\u00e9\u00a0<em>dans les secteurs de l\u2019e-commerce, de la foodtech et du retail<\/em>.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2844\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2017\/11\/01\/fausse-route-livraison-dernier-kilometre\/flechegauche-petit\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/11\/flechegauche-petit.png?fit=50%2C50&amp;ssl=1\" data-orig-size=\"50,50\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"flechegauche petit\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/11\/flechegauche-petit.png?fit=50%2C50&amp;ssl=1\" class=\"alignleft size-full wp-image-2844\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/11\/flechegauche-petit.png?resize=50%2C50\" alt=\"\" width=\"50\" height=\"50\" \/><\/p>\n<p>Abonnez-vous directement \u00e0 mes articles et r\u00e9seau sociaux en cliquant sur les ic\u00f4nes (twitter, facebook ou linkedIn\u2026)\u00a0ou envoyez moi directement un message\u00a0<a href=\"http:\/\/www.bs-conseils.fr\/index.php\/contact\/\">ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le magasin entrep\u00f4t acteur majeur de la strat\u00e9gie omnicanale orient\u00e9e client avec le ship-from-store D\u00e9sormais, la question de faire du\u00a0Ship-from-store\u00a0ne se pose plus. C\u2019est devenu une quasi obligation face aux d\u00e9fis du e-commerce en g\u00e9n\u00e9ral, face aux \u00e9volutions des habitudes de consommation, et surtout face \u00e0 une concurrence farouche de pure-player comme Amazon qui ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,121,120,105,24],"tags":[14,36,9,28,10,16,8,13,40,95,17,122,22,35,123],"class_list":["post-2942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livraison-urbaine","category-logistique","category-omnicanal","category-retail","category-transport","tag-delai-de-livraison","tag-dernier-kilometre","tag-e-commerce","tag-e-marchand","tag-express","tag-jour-meme","tag-livraison","tag-livraison-a-domicile","tag-livraison-urbaine","tag-logistique","tag-mode-de-livraison","tag-omnicanal","tag-premium","tag-retail","tag-ship-from-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le magasin entrep\u00f4t acteur majeur de la strat\u00e9gie omnicanale avec le ship-from-store<\/title>\n<meta name=\"description\" content=\"Le magasin entrep\u00f4t devient un acteur majeur de la strat\u00e9gie omnicanale. 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