{"id":5200,"date":"2020-07-13T17:52:18","date_gmt":"2020-07-13T15:52:18","guid":{"rendered":"https:\/\/www.bs-conseils.fr\/?p=5200"},"modified":"2020-07-13T17:52:22","modified_gmt":"2020-07-13T15:52:22","slug":"b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020","status":"publish","type":"post","link":"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/","title":{"rendered":"B2C : Chiffres cl\u00e9s du e-commerce aux particuliers en France 2020"},"content":{"rendered":"\n<p>La FEVAD a publi\u00e9 l\u2019\u00e9dition 2020 de la cartographie du e-commerce fran\u00e7ais. Un secteur qui p\u00e8se d\u00e9sormais plus de 100 milliards d\u2019euros et qui touche plus de 40 millions de Fran\u00e7ais.  Il y a d\u00e9sormais pr\u00e9s de  200 000 sites qui, cette ann\u00e9e, devraient enregistrer pr\u00e8s de 2 milliards de transactions.<\/p>\n\n\n\n<p>Panorama \u00e0 360\u00b0 sur la situation du e-commerce en France. Il permet d\u2019identifier et analyser les \u00e9volutions les plus significatives, tant sur le plan \u00e9conomique, qu\u2019au niveau des nouvelles tendances de consommation des Fran\u00e7ais.<\/p>\n\n\n\n<p>Parmi les faits marquants de cette nouvelle \u00e9dition&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La dynamique omnicanale des commerces physiques<\/li><li>L\u2019implantation des e-commer\u00e7ants TPME dans les petites communes<\/li><li>Les attentes des e-acheteurs en mati\u00e8re de consommation \u00e9coresponsable. \u00a0Prise en compte de ces attentes de la part des e-commer\u00e7ants<\/li><li>Le classement des sites e-commerce en nombre de clients<\/li><li>L\u2019augmentation du nombre d\u2019acheteurs sur mobile\u00a0<\/li><\/ul>\n\n\n\n<p>Le e-commerce repr\u00e9sente 9,8% du commerce de d\u00e9tail mais toujours moins de 2% du commerce alimentaire, hors drive. En moyenne chaque e-acheteur passe 3,5 commandes par mois. Il d\u00e9pense pr\u00e8s de 2 600 \u20ac par an en ligne en produits et services. 98% des e-acheteurs se d\u00e9clarent satisfaits de leurs achats sur internet.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5303\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-16\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?fit=2056%2C1342&amp;ssl=1\" data-orig-size=\"2056,1342\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business Strate\u0301gie Conseils &amp;#8211; FEVAD 2020 16\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?fit=848%2C553&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?resize=796%2C519&#038;ssl=1\" alt=\"\" class=\"wp-image-5303\" width=\"796\" height=\"519\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?resize=1024%2C668&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?resize=768%2C501&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?resize=1536%2C1003&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?resize=2048%2C1337&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?resize=600%2C392&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-16.png?w=1696&amp;ssl=1 1696w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">CHIFFRE D\u2019AFFAIRES<\/span> E-COMMERCE<\/h2>\n\n\n\n<p><strong><span class=\"has-inline-color has-luminous-vivid-orange-color\">103,4 Milliards d&rsquo;Euros<\/span><\/strong> +11,6% vs 2018<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td>Les ventes sur Internet, produits et services confondus, ont franchi le cap des 100 milliards d\u2019euros en 2019, avec une progression globale de 11,6 % sur un an.<br><br>La vente de produits repr\u00e9sente 44 % du chiffre d\u2019affaires, contre 56 % pour la vente de services. Au cours des quatre derni\u00e8res ann\u00e9es, le e-commerce a progress\u00e9 en moyenne de 13 % par an. Outre la poursuite du d\u00e9veloppement de l\u2019offre en ligne, le e-commerce b\u00e9n\u00e9ficie \u00e9galement d\u2019une nouvelle augmentation du nombre d\u2019acheteurs et de leur usage grandissant du mobile. <br><br>Chez les sites leaders, les commandes sur mobile ont progress\u00e9 de 4 points sur un an et p\u00e8sent d\u00e9sormais pr\u00e8s de 40 % du chiffre d\u2019affaires global.<\/td><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"303\" data-attachment-id=\"5201\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-1.png?fit=596%2C904&amp;ssl=1\" data-orig-size=\"596,904\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-1.png?fit=596%2C904&amp;ssl=1\" class=\"wp-image-5201\" style=\"width: 200px;\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-1.png?resize=200%2C303&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-1.png?w=596&amp;ssl=1 596w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-1.png?resize=198%2C300&amp;ssl=1 198w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Parts de March\u00e9 et Chiffres d&rsquo;affaires <span class=\"has-inline-color has-vivid-cyan-blue-color\">E-commerce par secteur<\/span><\/h2>\n\n\n\n<p>L&rsquo;e-commerce continue \u00e0 gagner des parts de march\u00e9 et atteint <span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>9,8% du commerce de d\u00e9tail<\/strong> <\/span>en 2019 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5207\" data-permalink=\"https:\/\/www.bs-conseils.fr\/business-strategie-conseils-fevad-2020-2-edited-png\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-2-edited.png?fit=705%2C1063&amp;ssl=1\" data-orig-size=\"705,1063\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-2-edited.png\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-2-edited.png?fit=679%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-2-edited.png?resize=210%2C315&#038;ssl=1\" alt=\"\" class=\"wp-image-5207\" width=\"210\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-2-edited.png?resize=199%2C300&amp;ssl=1 199w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-2-edited.png?zoom=2&amp;resize=210%2C315&amp;ssl=1 420w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-2-edited.png?zoom=3&amp;resize=210%2C315&amp;ssl=1 630w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">E-ACHETEURS<\/span>, M-ACHETEURS<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5209\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-4.png?fit=612%2C432&amp;ssl=1\" data-orig-size=\"612,432\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-4.png?fit=612%2C432&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-4.png?resize=311%2C220&#038;ssl=1\" alt=\"\" class=\"wp-image-5209\" width=\"311\" height=\"220\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-4.png?w=612&amp;ssl=1 612w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-4.png?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-4.png?resize=600%2C424&amp;ssl=1 600w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-justify\">L\u2019achat Internet \u00e0 partir du mobile a s\u00e9duit de nombreux consommateurs en 2019 : <strong>+ 3,1 millions<\/strong>, soit + 23,7 % sur un an. <\/p>\n\n\n\n<p class=\"has-text-align-justify\">D\u00e9sormais, <strong>3 internautes sur 10 ach\u00e8tent \u00e0 partir de leur mobile<\/strong>, les plus jeunes (25\/34 ans) et les femmes \u00e9tant particuli\u00e8rement utilisateurs.<\/p>\n\n\n\n<figure class=\"wp-block-table alignleft is-style-regular\"><table><tbody><tr><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"270\" data-attachment-id=\"5206\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-3.png?fit=612%2C1100&amp;ssl=1\" data-orig-size=\"612,1100\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-3.png?fit=570%2C1024&amp;ssl=1\" class=\"wp-image-5206\" style=\"width: 150px;\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-3.png?resize=150%2C270&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-3.png?w=612&amp;ssl=1 612w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-3.png?resize=167%2C300&amp;ssl=1 167w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-3.png?resize=570%2C1024&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-3.png?resize=600%2C1078&amp;ssl=1 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/td><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"250\" data-attachment-id=\"5210\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-5.png?fit=612%2C1022&amp;ssl=1\" data-orig-size=\"612,1022\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-5\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-5.png?fit=612%2C1022&amp;ssl=1\" class=\"wp-image-5210\" style=\"width: 150px;\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-5.png?resize=150%2C250&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-5.png?w=612&amp;ssl=1 612w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-5.png?resize=180%2C300&amp;ssl=1 180w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-5.png?resize=600%2C1002&amp;ssl=1 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-justify has-huge-font-size\"><strong>89%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify\">des e-acheteurs d\u00e9clarent que l\u2019e-commerce est globalement <strong>positif, pour les consommateurs<\/strong> \/ Source : <em><span class=\"has-inline-color has-cyan-bluish-gray-color\">Barom\u00e8tre Fevad\/M\u00e9diam\u00e9trie, janvier 2020.<\/span><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-justify\">Au total, ce sont 8 internautes sur 10 qui ach\u00e8tent sur Internet tous \u00e9crans confondus (+ 800 000 sur un an). Le taux d\u2019e-acheteurs est relativement homog\u00e8ne sur le territoire, allant de 72,0 % en Bourgogne-Franche-Comt\u00e9, \u00e0 83,6 % en Occitanie.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">REPARTITION DES <span class=\"has-inline-color has-luminous-vivid-amber-color\">ACTEURS<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5257\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-8\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-8.png?fit=782%2C732&amp;ssl=1\" data-orig-size=\"782,732\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business Strate\u0301gie Conseils &amp;#8211; FEVAD 2020 8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-8.png?fit=782%2C732&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-8.png?resize=272%2C254&#038;ssl=1\" alt=\"\" class=\"wp-image-5257\" width=\"272\" height=\"254\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-8.png?w=782&amp;ssl=1 782w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-8.png?resize=300%2C281&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-8.png?resize=768%2C719&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-8.png?resize=600%2C562&amp;ssl=1 600w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5245\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-6.png?fit=612%2C1120&amp;ssl=1\" data-orig-size=\"612,1120\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business Strate\u0301gie Conseils &amp;#8211; FEVAD 2020 6\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-6.png?fit=560%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-6.png?resize=168%2C308&#038;ssl=1\" alt=\"\" class=\"wp-image-5245\" width=\"168\" height=\"308\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-6.png?resize=560%2C1024&amp;ssl=1 560w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-6.png?resize=164%2C300&amp;ssl=1 164w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-6.png?resize=600%2C1098&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-6.png?w=612&amp;ssl=1 612w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">RENTABILIT\u00c9 DES SITES LEADERS<\/h2>\n\n\n\n<p><em>Sites de plus de 100 millions d\u2019euros annuels<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5266\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-9\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-9.png?fit=668%2C680&amp;ssl=1\" data-orig-size=\"668,680\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-9\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-9.png?fit=668%2C680&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-9.png?resize=234%2C238&#038;ssl=1\" alt=\"\" class=\"wp-image-5266\" width=\"234\" height=\"238\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-9.png?w=668&amp;ssl=1 668w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-9.png?resize=295%2C300&amp;ssl=1 295w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-9.png?resize=600%2C611&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-9.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">TOP 5 DE P\u00c9N\u00c9TRATION DES <span class=\"has-inline-color has-luminous-vivid-orange-color\">SITES E-COMMERCE<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5263\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-7.png?fit=782%2C732&amp;ssl=1\" data-orig-size=\"782,732\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business Strate\u0301gie Conseils &amp;#8211; FEVAD 2020 7\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-7.png?fit=782%2C732&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-7.png?resize=281%2C262&#038;ssl=1\" alt=\"\" class=\"wp-image-5263\" width=\"281\" height=\"262\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-7.png?w=782&amp;ssl=1 782w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-7.png?resize=300%2C281&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-7.png?resize=768%2C719&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-7.png?resize=600%2C562&amp;ssl=1 600w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/figure><\/div>\n\n\n\n<p>L\u2019audience des 15 sites et applications e-commerce les plus visit\u00e9s en France continue \u00e0 progresser : <\/p>\n\n\n\n<p>71 % des Fran\u00e7ais au T4 2019 vs 67 % au T4 2018 selon le barom\u00e8tre Fevad &#8211; M\u00e9diam\u00e9trie\/\/ NetRatings publi\u00e9 trimestriellement. <\/p>\n\n\n\n<p>Les sites qui comptent le plus grand nombre de clients en 2019 sont :<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">PLACE DE MARCH\u00c9<\/h2>\n\n\n\n<p>Le d\u00e9veloppement des places de march\u00e9 est source de chiffre d\u2019affaires compl\u00e9mentaire pour de nombreux commer\u00e7ants et e-commer\u00e7ants.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5273\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-10.png?fit=570%2C1318&amp;ssl=1\" data-orig-size=\"570,1318\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-10\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-10.png?fit=443%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-10.png?resize=196%2C454&#038;ssl=1\" alt=\"\" class=\"wp-image-5273\" width=\"196\" height=\"454\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-10.png?resize=443%2C1024&amp;ssl=1 443w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-10.png?resize=130%2C300&amp;ssl=1 130w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-10.png?w=570&amp;ssl=1 570w\" sizes=\"auto, (max-width: 196px) 100vw, 196px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FR\u00c9QUENCE D\u2019ACHAT, PRODUITS ET SERVICES ACHET\u00c9S<\/h2>\n\n\n\n<p class=\"has-huge-font-size\"><span class=\"has-inline-color has-vivid-red-color\"><strong>59 \u20ac<\/strong><\/span><\/p>\n\n\n\n<p>Montant moyen d\u2019une transaction <span class=\"has-inline-color has-vivid-red-color\">&#8211; 3,6 %<\/span> par rapport \u00e0 2018, Source : Fevad iCE.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5274\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-11.png?fit=570%2C674&amp;ssl=1\" data-orig-size=\"570,674\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-11\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-11.png?fit=570%2C674&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-11.png?resize=252%2C298&#038;ssl=1\" alt=\"\" class=\"wp-image-5274\" width=\"252\" height=\"298\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-11.png?w=570&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-11.png?resize=254%2C300&amp;ssl=1 254w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5275\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-12.png?fit=578%2C846&amp;ssl=1\" data-orig-size=\"578,846\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-12\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-12.png?fit=578%2C846&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-12.png?resize=198%2C290&#038;ssl=1\" alt=\"\" class=\"wp-image-5275\" width=\"198\" height=\"290\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-12.png?w=578&amp;ssl=1 578w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-12.png?resize=205%2C300&amp;ssl=1 205w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">E-COMMERCE AU SERVICE DES TPME ET DE LA PROXIMIT\u00c9<\/h2>\n\n\n\n<p>L\u2019e-commerce est de plus en plus utilis\u00e9 par les commer\u00e7ants et artisans. Il permet de contribuer au dynamisme des territoires en favorisant notamment le commerce de proximit\u00e9 et la dynamique omnicanale pl\u00e9biscit\u00e9e par les consommateurs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5288\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-14\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-14.png?fit=450%2C420&amp;ssl=1\" data-orig-size=\"450,420\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-14\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-14.png?fit=450%2C420&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-14.png?resize=210%2C196&#038;ssl=1\" alt=\"\" class=\"wp-image-5288\" width=\"210\" height=\"196\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-14.png?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-14.png?resize=300%2C280&amp;ssl=1 300w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5287\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-13.png?fit=440%2C654&amp;ssl=1\" data-orig-size=\"440,654\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-13\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-13.png?fit=440%2C654&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-13.png?resize=210%2C312&#038;ssl=1\" alt=\"\" class=\"wp-image-5287\" width=\"210\" height=\"312\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-13.png?w=440&amp;ssl=1 440w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-13.png?resize=202%2C300&amp;ssl=1 202w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">PAIEMENT<\/h2>\n\n\n\n<p>La carte bancaire domine les paiements en ligne, avec une part grandissante des solutions de paiement en 3 ou 4 fois. Une autre tendance est la progression des paiements par portefeuilles \u00e9lectroniques.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5296\" data-permalink=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/business-strategie-conseils-fevad-2020-15-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-15-1.png?fit=588%2C596&amp;ssl=1\" data-orig-size=\"588,596\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Strate\u0301gie-Conseils-FEVAD-2020-15-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-15-1.png?fit=588%2C596&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-15-1.png?resize=262%2C264&#038;ssl=1\" alt=\"\" class=\"wp-image-5296\" width=\"262\" height=\"264\" srcset=\"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-15-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-15-1.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-15-1.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/Business-Strate%CC%81gie-Conseils-FEVAD-2020-15-1.png?zoom=2&amp;resize=262%2C264&amp;ssl=1 524w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Source \ud83d\udc47 <a href=\"https:\/\/www.fevad.com\/chiffres-cles-du-e-commerce-en-2020\/\">FEVAD<\/a><\/p>\n\n\n<a href=\"https:\/\/www.bs-conseils.fr\/wp-content\/uploads\/2020\/07\/FEVAD-RA-2020-CHIFFRES-CLE\u0301S-V7-min.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"on\">FEVAD-RA-2020-CHIFFRES-CLE\u0301S-V7-min<\/a>\n<p class=\"wp-block-pdfemb-pdf-embedder-viewer\"><\/p>\n\n\n\n<p>A lire aussi : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.bs-conseils.fr\/index.php\/2019\/08\/08\/b2c-chiffres-cles-du-e-commerce-en-france-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2C : Chiffres cl\u00e9s du e-commerce en France 2019<\/a><\/li><li><a href=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/06\/27\/b2c-chiffres-cles-du-e-commerce-en-france-2018\/\">B2C : Chiffres cl\u00e9s du e-commerce en France <\/a><a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.bs-conseils.fr\/index.php\/2018\/06\/27\/b2c-chiffres-cles-du-e-commerce-en-france-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018<\/a><\/li><li><a href=\"https:\/\/www.bs-conseils.fr\/index.php\/2017\/07\/01\/les-chiffres-du-e-commerce-en-france-en-2016-2017-livraison\/\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">B2C : Chiffres cl\u00e9s du e-commerce en France 2017<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etat des lieux de la situation en France (B2C) du e-commerce en 2020 publi\u00e9 par la #Fevad #Ecommerce <\/p>\n","protected":false},"author":1,"featured_media":277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"Etat des lieux de la situation en France (B2C) du e-commerce en 2020 publi\u00e9 par la #Fevad #Ecommerce ","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7,4,117,24],"tags":[],"class_list":["post-5200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-e-commerce","category-marketplace","category-transport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2C : Chiffres cl\u00e9s du e-commerce aux particuliers en France 2020 - BUSINESS STRAT\u00c9GIE CONSEILS<\/title>\n<meta name=\"description\" content=\"Etat des lieux et principaux chiffres cl\u00e9s de la situation en France du e-commerce aux particuliers en 2020 (B2C) publi\u00e9 par la Fevad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C : Chiffres cl\u00e9s du e-commerce aux particuliers en France 2020 - BUSINESS STRAT\u00c9GIE CONSEILS\" \/>\n<meta property=\"og:description\" content=\"Etat des lieux et principaux chiffres cl\u00e9s de la situation en France du e-commerce aux particuliers en 2020 (B2C) publi\u00e9 par la Fevad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bs-conseils.fr\/index.php\/2020\/07\/13\/b2c-chiffres-cles-du-e-commerce-aux-particuliers-en-france-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"BUSINESS STRAT\u00c9GIE CONSEILS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BusinessStrategieConseils\/\" \/>\n<meta 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Sources : Etude FEVAD\u2026","rel":"","context":"Dans &quot;E-commerce&quot;","block_context":{"text":"E-commerce","link":"https:\/\/www.bs-conseils.fr\/index.php\/category\/e-commerce\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99e%CC%81cran-2017-01-28-a%CC%80-16.08.33.png?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99e%CC%81cran-2017-01-28-a%CC%80-16.08.33.png?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99e%CC%81cran-2017-01-28-a%CC%80-16.08.33.png?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99e%CC%81cran-2017-01-28-a%CC%80-16.08.33.png?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/05\/Capture-d%E2%80%99e%CC%81cran-2017-01-28-a%CC%80-16.08.33.png?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3349,"url":"https:\/\/www.bs-conseils.fr\/index.php\/2018\/06\/27\/b2c-chiffres-cles-du-e-commerce-en-france-2018\/","url_meta":{"origin":5200,"position":4},"title":"B2C : Chiffres cl\u00e9s du e-commerce en France 2018","author":"Bruno Sanlaville","date":"27 juin 2018","format":false,"excerpt":"La FEVAD a publi\u00e9 les chiffres du e-commerce en France en 2017-2018. Il s\u2019agit comme tous les ans d\u2019un \u00e9tat des lieux complet de la situation en France et en Europe (B2C et B2B). La croissance du e-commerce aux particuliers s'est maintenue en 2017 notamment sous l'effet d'une augmentation de\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"https:\/\/www.bs-conseils.fr\/index.php\/category\/actualite\/"},"img":{"alt_text":"bruno sanlaville BSC Business Strat\u00e9gie Conseils - Dernier kilom\u00e8tre E-commerce et Retail","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/07\/ecommerce2016.jpg?fit=895%2C597&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/07\/ecommerce2016.jpg?fit=895%2C597&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/07\/ecommerce2016.jpg?fit=895%2C597&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/07\/ecommerce2016.jpg?fit=895%2C597&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2031,"url":"https:\/\/www.bs-conseils.fr\/index.php\/2017\/10\/17\/pourquoi-le-retail-doit-prendre-le-controle-du-dernier-kilometre\/","url_meta":{"origin":5200,"position":5},"title":"Pourquoi le retail doit prendre le contr\u00f4le du dernier kilom\u00e8tre","author":"Bruno Sanlaville","date":"17 octobre 2017","format":false,"excerpt":"Pourquoi le retail doit prendre le contr\u00f4le du dernier kilom\u00e8tre ? Le commerce \u00e9lectronique est d\u00e9sormais incontournable. Avec une croissance estim\u00e9e \u00e0 +15% en volume par an, les volumes devraient doubler d\u2019ici 5 ans. La cons\u00e9quence est une atomisation des flux avec de plus en plus de colis unitaires. Cette\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"https:\/\/www.bs-conseils.fr\/index.php\/category\/actualite\/"},"img":{"alt_text":"bruno sanlaville BSC Business Strat\u00e9gie Conseils - Dernier kilom\u00e8tre E-commerce et Retail","src":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/10\/Retail_.jpg?fit=1200%2C655&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/10\/Retail_.jpg?fit=1200%2C655&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/10\/Retail_.jpg?fit=1200%2C655&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/10\/Retail_.jpg?fit=1200%2C655&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.bs-conseils.fr\/wp-content\/uploads\/2017\/10\/Retail_.jpg?fit=1200%2C655&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/5200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/comments?post=5200"}],"version-history":[{"count":92,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/5200\/revisions"}],"predecessor-version":[{"id":5311,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/posts\/5200\/revisions\/5311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/media\/277"}],"wp:attachment":[{"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/media?parent=5200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/categories?post=5200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bs-conseils.fr\/index.php\/wp-json\/wp\/v2\/tags?post=5200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}